About True Path Commerce
Experience, applied to the commercial question that matters now
True Path Commerce is a founder-led advisory for businesses that want a clearer route to direct revenue growth.
Founder & lead advisor
Ahmad AlBataineh
Ahmad brings 18 years of digital, e-commerce, CRM and commercial-growth experience across Jordan, Saudi Arabia and the GCC. His work spans hospitality, FMCG, telecom, government and agency environments.
He founded True Path Commerce to help leaders move beyond disconnected activity and make stronger decisions across customer journeys, direct channels, performance marketing, loyalty and customer data.
What informs the work
A commercially grounded view of digital growth
- Direct-channel strategy, e-commerce and conversion improvement.
- CRM, loyalty and first-party customer-data capability.
- Senior leadership across marketing, revenue, sales, operations and agencies.
- Experience working across diverse KSA and GCC market conditions.